Rocawear Clothing was founded in 1999 by Damon Dame Dash
and Shawn Jay-Z Carter. Founders of the Roca wear brand, they also has silent investors
Alex Bize and Norton Cher, backing the brand. Jay-Z once cited the inspiration behind
Roca wear clothing was rejection from popular brands such as "Iceberg
Clothing." Wearing the other brands in Hip-Hop videos of his own and featured artists,
Dame Dash and Jay-Z realized there was a huge profit potential in the idea of branding
their own clothing line.
The name Rocawear obviously comes from their "Rocafella" recording label, which was a spin-off
of multi-billionaire John D. Rockerfeller's name. Catchy and only 3 syllables, it continued to
work of the brand Dame and Jay-Z established
At its peak, Rocawear clothing exceeds $800 million in sales yearly. Licensing deals with various
companies have helped it see expansion greater than most other Hip-hop clothing lines.
In 2005, Dame Dash was forced to sell his stake in Rocawear clothing to Jay-Z and
Russian investors, Alex Bize and Norton Cher. The estimated value of the sale was $22.5
million in cash and nearly $8 million in controlling interests of spin-off brands. Forced
to sell his stake, Damon Dash was reportedly furiated by the deal.
In March 2007, Jay-Z sold the rights of the Rocawear clothing brand to the Iconix Brand Group
(IBG) for an estimated $204 million. Beyond the sale he also retained a stake in the company,
overseeing marketing, licensing, and product development personally.
Alex Bize and Norton Cher still retain positions in Rocawear clothing as well, guiding the
manufacturing of the brand.
Iconix Brand Group was founded by Mr. Neil cole. It's original name was "Candie's Incorporated."
Rocawear Shirts
Need Rocawear shirts? Check out these designs and see if it makes you buy the new Rocawear fashions.
The best of new gear.
|
Rocawear Jeans
Rocawear Jeans are classic denim for the Hip Hop clothing shopper or boutique fancier. Prices vary but
still lots of great deals on these jeans.
|
Rocawear Shoes
Rocawear Shoes will top off the RW outfit you have laid out. Taking on the streetwear concept of redeveloping past
fashions, check out these gucci-inpsired rocawear shoes.
|
Rocawear Jackets
Rocawear clothing would not be complete without a jacket for the season. View Rocawear Track Jackets,
Coats, & Leather jackets here.
|
Popular Rocawear Searches
|
|
|
|