LRG Hoodie

In 2005 LRG decided to expand the company and to introduce the Luxirie women’s clothing line by LRG. That year LRG partnered with several companies including T-Mobile and their emblem was found on an iPhone case and the LRG Hayabusa motorcycle. Shortly after, in 2007, LRG made a stir on the hip hop clothing scene with the release of the LRG Dead Serious hoodie. There was such a high demand for this LRG hoodie that some were sold for up to $225. This LRG hoodie was also one of the most popular hoodies in fashion history. LRG made over $150 million in sales.

The LRG brand was quickly making a name for itself. Iconic rappers began to sport the label as well and this added to LRG’s popularity. Kanye West and Lupe Fiasco were some of the first stars to wear LRG. LRG also supported upcoming underground artists by giving them an outlet to share their music. LRG also followed the release of the hit Dead Serious hoodie with the LRG Spiderman hoodie. This LRG hoodie was nearly just as popular. There was no stopping LRG with the LRG hoodie and hip hop superstars on their side.

LRG would search for new talent using grass-roots networking. Albert Rosario and Kevin Delaney have been working in the LRG marketing department since 2001. They met Bevacqua and Wright while they were in school and were offered a position with no experience right after graduation. LRG continues to network with celebs, artists, and athletes and their opportunities are ample. As of 2008 LRG still did not have any official LRG clothing stores. However, popular LRG clothing such as the LRG hoodie, LRG jeans, and LRG tees can be found in several hip hop clothing stores across the country and the brand is also sold online.