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Cannot Kill How I'm Dreaming

artist(s): C.KHiD    video: Vegas Atlanta Harlem

Dereon Clothing

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Dereon Clothing Dereon Clothing, presented by Tina and Beyonce Knowles, represented three generations of women in the Knowles family. The Dereon line was first introduced on the Oprah Winfrey show as well as the Tyra Banks show. The clothing line is actually named after singer Beyonce’s grandmother, Agnez Dereon. House of Dereon was announced to the media in September of 2004. The symbol that represents the House of Dereon line has three branches and represents an iris flower. The iris is linked to the French monarchy. It is said that the Knowles’ use this symbol to represent Louisiana because that is there home state and where their heritage is from. The House of Dereon is responsible for creating stylish clothing for juniors that is unique and hip. Beyonce herself plays an active role in creating clothing for the line and approving new designs. House of Dereon’s tagline is “Couture.Kick.Soul.” Couture represents Tina Knowles, the Soul is Agnez Dereon, and Beyonce is the Kick.

When Beyonce was a part of the group Destiny’s Child her mother, Tina Knowles, would design and sew their outfits for performances. Destiny’s Child was not only known for their music but their unique style and fashion as well. This may have been the spark to the beginning of Dereon Clothing for Tina Knowles. Dereon is a mixture of hip-hop influences, 70s styles, and even 40s styles. The line has a distinct use of denim, ultra-feminine embroidery and ruffles, beaded lace, lush colors, and fine fabrics. Beyonce stated that the designs for the Dereon Clothing is inspired by mixing ideas of clothing from her mother’s generation, her grandmother’s generation, and then her own.

The Dereon clothing line is not only beautiful and elegant but is affordable. Women can express themselves with jeans, elegant tops, stylish accessories, and clothing that is made to fit their natural curve. Dereon is classified as a high-end-ready-to- wear fashion line and is continuing to grow in the hip hop clothing industry

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CKHID — Cannot Kill How I′m Dreaming