Baby Phat Clothing

Baby Phat Clothing was founded in 1998 by Kimora Lee, formerly Kimora Simmons, and Russell Simmons. The hip hop clothing brand got its start when Kimora and ex-husband Russell Simmons decided to give out promotional tee shirts to guests at a Phat Farm fashion show. When many women began to wear the baby phat fashion samples given out, Russell and Kimora realized it was time to expand into a full fledged line. A viral phenomemon had begun taking place which they wanted to realize bigger goals from.

Kimora Lee, the brain behind the brand, was born to be a Diva some say. A supermodel by age 13, Kimora walked fashion runways and gained wisdom from the high fashion world's best. Discovered by Karl Lagerfield, Kimora was picked as the muse for the House of Chanel. By age 16, she was completed vested into the modeling and fashion world, working as a supermodel for the world's top designers.

When reviewing Baby Phat clothing it is obvious Kimora Lee's high fashion experience influences quailty control. Her clothing brand uses more luxurious materials, more flamboyant designers, and still manages to offer wide ranges of retail prices. In fact, you can always catch a steal on the official Baby Phat clothing website daily.

Baby Phat Clothing will remain a top womens clothing brand until Kimora Lee steps down from it's chief controls. Her fabulosity image and ability to coin or 'own' her divatude has made her a multi-million dollar business woman and marketing guru. The face of a generation perhaps, her essence breathes through baby phat clothing and its success.