Apple Bottoms clothing line is a lifestyle brand who takes the initiative to create trendy and fashionable clothing
for women of all different shapes and sizes. Apple Bottoms celebrates the natural female curve and they make it their
mission to cater to curvy women. The clothing line is popularly known for their Apple Bottom Jeans. Nelly is the
rap star who is behind Apple Bottoms clothing. Nelly says that he wants his clothing to fit the woman not for the
woman to try and fit the clothes. The designers of Apple Bottoms clothing and Apple Bottom Jeans use different
curvy silhouettes to create a perfect fit for different women. Nelly also stays involved in the designing process.
Apple Bottoms was created in 2003 by Nelly as well as Yomi Martin and Ian Kelly. Apple Bottom Jeans are recognizable
by the signature apple shaped rear pocket. Celebrities such as Oprah, Vivica Fox, Fergie, and Ashanti have been
seen wearing Apple Bottom Jeans and the fashion line has even been featured on “America’s Next Top Model” and
“The Ellen Show”. Apple Bottoms are not only pushing the boundaries of sexy denim they have also expanded into
producing fragrances, handbags, accessories, shoes, bathing suits, intimates, scrubs, sunglasses, optical wear,
jewelry, a girls line, and infant wear as well as plus sizes.
More attention was brought to Apple Bottom Jeans when they were being mentioned in several hip hop songs. The most
memorable one was “Low” by Flo Rida. Apple Bottom jeans were also mentioned in songs such as “Overnight Celebrity”
by Twista, “Tip Drill” and “Paradise” by Nelly, and “Shake That” by Eminem. Apple Bottom Jeans were initially
created with an urban appeal however recently they are being made to target a more universal style. These
jeans are affordable while the fact that you don’t have to spend a fortune on them doesn’t take away from the
quality or fashion appeal. Apple Bottoms works hard to set their line apart from any other hip hop clothing on the market.
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