Expanding more and more into the women's Hip Hop Clothing markets, Apple Bottoms as of 2010 is a
globally recognized super brand. Yomi and Nelly not only invented a new concept for women's apparrel by making a brand
specifically with the idea of women with curves, but created a new depth for hip hop clothing brands to reach.
Going further into the womens Hip Hop clothing topic, Kimora Lee Simmons and Baby Phat clothing have
also helped "re-invent the wheel" as some say. Starting the Baby Phat clothing brand with just
the logo on a tee shirt, it has since evolved into a powerhouse fashion range in urban fashion.
Delivering footwear,
bags, ear rings, swimwear, lingerie, outerwear, and clothing, Baby Phat influences many other brands. Kimora
Lee Simmon's diligence and diva-inspired creativity has won the attention, store accounts, and wallets of women everywhere.
Kimora Lee's influence on all of fashion proves Hip Hop's reliability on all markets when it comes to setting trends
and our ability to better relate to the majority population demands.
Hip Hop Clothing meets Streetwear Clothes
In more recent times, the whole Hip Hop fashion market has seen a slump and decline in urban originality as streetwear
trends moved in.
Really a lot of streetwear clothing is just a recycling of old Hip Hop trends, but it was retitled to
give a different appeal and separate.
Brands such as LRG clothing, Crooks and Castles, and 10xDeep led the trailblazing path of the
Streetwear clothes movement. Tightening the fit of hip hop clothing and
bringing bright colors back into style, their vision differed from that of the 'old money' of the hip hop fashion industry.
Years past that beginning today, those same idealists are multi-millionaires generating more or easily comparable
revenue totals to the major brands such as Rocawear, Sean John, and others.
The younger generation does not recognize or know about late 80's and early 90s hip hop clothing.
The streetwear market created educated them with only the new title Streetwear. A lot of youth have caught on however as watching TV
shows like Fresh Prince of Bel-Air, Family Matters, and Moesha can easily show how streetwear is not a new clothing style.
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