It Is What It Is, Best Rap Video of HipHop 2012 Year, Reaches 781232 Views
— 10 / 19 / 2012
writer: Jazmin Sullivan
"It Is What It Is", all men and women have likely said the phrase.
Rapper C.KHiD coined the saying in a late 2011 written tune. Released for the
Hip-Hop 2012 era, "It Is What It Is", the best rap song of this year.
C.KHiD raps lyrics that are griping reality but uses his country twang as a tool to deliver the
hook, saying "It is what It Is / I aint Gon' Lie / It'll probably be like this until I Die."
Almost a defining of the American idiom, "It Is What It Is", the chorus explains the
rapper's direction with the HipHop tune. If you listen, it's a brutally honest song that
speaks on diverse topics, ignored & promoted by much of Hollywood culture.
"Parents gon' be the worst, lying to the kids / if the house ain't happy, split the crib!"
raps C.KHiD on America's failing marriage rate. Possibly an international issue, he
continues on more worldly topics singing "aids gon' kill/ cures never will spilled /
people will forever Greed for the dollar bills."
These soul-touching lyrics would never be caught without really opening your mind to what's
being said. With such a smooth delivery, one might think the HipHop song sounds
pop culture influence when it's not a friendly sing-a-long. C.KHiD even talks about
the raging rate of rape amongst Young Women.
"Girls will get raped, Parents Never Know / And stoners will forever argue powers of Smoke," the
budding HipHop spits.
The virally hot song is so deep compared to mainstream rap in 2012, it may not make it
to MTV, BET, and VH1 television network shows. However, the internet has made it
apparent fans of the rap genre want to hear reality-based lyrics from C.KHiD.
As of today, "It Is What It Is" music video has done extremely well. Today YouTube
counts 781,232 views and it's likely to hit 1 million views with continued support.
Only 31% of views are mobile, making over 500,000 views likely generated from fan-sharing on
web 2.0 & social media or search.
View the C.KHiD "It Is What It Is" music video below. It was produced by
Roscoe Beats, an Underground HipHop producer from Seattle-Washington. The song itself
was written by C.KHiD, read
the "It Is What It Is Lyrics (click here)" here.
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It Is What It Is, Best Rap Video of HipHop 2012 Year, Reaches 781232 Views
Pics
[ music video ] C.KHiD - It IS What It Is
[ video ] After a show in Orlando: C.KHiD freestyles in a car
with Florida rapper, "GrandMaster Treez" of "Treez & Bagz" and
fellow South Carolina entertainer, B.Clark