Enyce clothing is an American clothing line that was launched in 1996 in New York. Evan Davis, Lando Feliz, and Tony Shellman are responsible for starting Enyce clothing in New York City. The trio met in 1994 when they worked for International news which was a Seattle based sports wear clothing company at the time. In 2004 Liz Claiborne bought Enyce clothing for $114 million but then in October of 2008. At this time Enyce clothing was making over $95 million in sales and was competing with other top brands such as Sean John and Rocawear. The Enyce clothing brand was then sold again in 2008 to Sean “Diddy” Combs and the Sean Jonhn Enterprise for $20 million.

Enyce clothing was also associated with hip hop and urban clothing. By the year 200 Eyce clothing was one of the most respected brand in the hip hop clothing industry. Enyce reflected the philosophy of just being you. The name was derived from the ititials of New York City(NYC). Though over the years the pronunciation has been confusing to many it Enyce clothing is pronounced “en-ee-che” phonetically. It is said the the letters are pronounced in Italian because Enyce originally started under Fila which is Italian based. Enyce has been known as one of the leading brands in hip hop clothing and is recognizable by its unique designs and pattersn, accents and antiquate detail. Enyce clothing also demonstrates a focus on function and wear-ability in their clothing designs. Enyce also integrates styles from New York City and from around the world to form their styles.

Enyce clothing started out as a denim line and then later expanding into a line that includes outerwear, knit tops, wovens, and tees. Its main market was in men’s and boy’s clothing. Liz Claiborne apparently put the Enyce clothing line up for sale when they realized that they could not market the line properly and at the time they were having economic hardships. Diddy jumped at the opportunity to buy the Enyce clothing line and he stated, “Enyce is a brand that I have always admired.”

Enyce clothing has also expanded into a women’s line called Lady Enyce. The Enyce line came to an agreement with Gina Group LLC to begin to manufacture juniors and girls shoes and accessories under the Enyce clothing brand name. The Enyce shoe line includes athletic, dressy, and casual shoes as well as sandals, flats and flips flops. Enyce clothing also began to sell footless tights, leg warmers, and athletic leggings.